Objective

In order to raise awareness of their brand and product, Xaxis approached us to create an individual gameshow event for their appearance at Adweek Europe.

Results

We based the theme of the gameshow on how technology has evolved, using an illustrative robotic timeline, referencing people’s perceptions of AI at different times over the last 70 years.

We created bespoke robot illustrations, printed and mounted onto engineered contestant podiums, and developed an interactive on-screen presentation to run the gameshow. We worked with the venue for the rapid installation required – a ten minute turnaround to get into the auditorium, set up and then break-down before the next event started – giving the client maximum time to interact with their customers.

5x

Contestants

5x

Robots

1x

George Lamb

Results

We based the theme of the gameshow on how technology has evolved, using an illustrative robotic timeline, referencing people’s perceptions of AI at different times over the last 70 years.

We created bespoke robot illustrations, printed and mounted onto engineered contestant podiums, and developed an interactive on-screen presentation to run the gameshow. We worked with the venue for the rapid installation required – a ten minute turnaround to get into the auditorium, set up and then break-down before the next event started – giving the client maximum time to interact with their customers.

5x

Contestants

5x

Robots

1x

George Lamb

“The event went really well, and our Global President has been praising the stage set up and presentation as one of the ‘best he’s seen at AdWeek’. Great vision and production!”

“The event went really well, and our Global President has been praising the stage set up and presentation as one of the ‘best he’s seen at AdWeek’. Great vision and production!”

Georgie Broadhead

Marketing Manager EMEA, Xaxis

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