Early in Career

Objective

BDO asked us to redesign their graduate recruitment offering to increase its appeal. The way the scheme was currently presented was thought to be unappealing and outdated.

Results

We created a campaign that was deliverable across multiple channels. We played with the company’s name in both the visual and typographic routes, creating a new, fresh and exciting offering. We produced a flexible range of materials, including pop-up stands, videos and brochures. As a result, the BDO Early in Career programme jumped to 1st place on the Google search listing. Following the launch BDO received 7,000 applicants in the first 6 months.

30%

Reduced bounce rate

7,000

Applications within 6 months

Results

We created a campaign that was deliverable across multiple channels. We played with the company’s name in both the visual and typographic routes, creating a new, fresh and exciting offering. We produced a flexible range of materials, including pop-up stands, videos and brochures. As a result, the BDO Early in Career programme jumped to 1st place on the Google search listing. Following the launch BDO received 7,000 applicants in the first 6 months.

30%

Reduced bounce rate

7,000

Applications within 6 months

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