Branding

Objective

We were tasked with exploring Vannin’s core values and how these might inform the brand (both internally and externally). We had to consider how best to position/reposition Vannin Capital within the marketplace to reflect it’s status as an industry leader.

Results

We delivered a proposal to refresh the Corporate identity which included brand prototypes, website, wordmarks, typography, imagery, icons and colour palette. The revised positioning clearly identifies Vannin’s unparalleled expertise nationally and internationally in the field of litigation funding.

Results

We delivered a proposal to refresh the Corporate identity which included brand prototypes, website, wordmarks, typography, imagery, icons and colour palette. The revised positioning clearly identifies Vannin’s unparalleled expertise nationally and internationally in the field of litigation funding.

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Brand Centre

Objective

To create one online destination to educate both internal and external stakeholders about Osborne Clarke’s brand guidelines and sharing the latest assets and templates.

Results

We created a WordPress-based ‘Brand Centre’ solution, allowing for optimum versatility and security benefits. The content management system provided easy access to draw down, add, update and amend content through a secure log in. This solution saves Osborne Clarke staff worldwide time by enabling them to create on-brand collateral, presentations and reports via the secure online ‘brand centre’.

1,600

Employee users

4x

User levels

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Early in Career

Objective

BDO asked us to redesign their graduate recruitment offering to increase its appeal. The way the scheme was currently presented was thought to be unappealing and outdated.

Results

We created a campaign that was deliverable across multiple channels. We played with the company’s name in both the visual and typographic routes, creating a new, fresh and exciting offering. We produced a flexible range of materials, including pop-up stands, videos and brochures. As a result, the BDO Early in Career programme jumped to 1st place on the Google search listing. Following the launch BDO received 7,000 applicants in the first 6 months.

30%

Reduced bounce rate

7,000

Applications within 6 months

Results

We created a campaign that was deliverable across multiple channels. We played with the company’s name in both the visual and typographic routes, creating a new, fresh and exciting offering. We produced a flexible range of materials, including pop-up stands, videos and brochures. As a result, the BDO Early in Career programme jumped to 1st place on the Google search listing. Following the launch BDO received 7,000 applicants in the first 6 months.

30%

Reduced bounce rate

7,000

Applications within 6 months

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