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Objective
To reinvigorate and evolve the Curzon & Company brand, incorporating the new name of Curzon Consulting.
Curzon Consulting wanted their brand identity to align with their goal of being seen as the go-to consultancy and an innovative market leader.
Our aim was to modernise, elevate and increase flexibility of the Curzon Consulting brand, allowing it to stand out from its competitors.
Results
We started with primary research to understand more about the company’s vision and values. This was supplemented with competitor analysis, where we also identified where the business could be differentiated from others in the market.
It was clear that a brand style needed to be created that emulated Curzon Consulting’s bold and distinctive nature, and company values.
The brand refresh culminated in a recognisable visual identity and striking new look that matched their position as a transformative and results-driven consultancy.
Results
We started with primary research to understand more about the company’s vision and values. This was supplemented with competitor analysis, where we also identified where the business could be differentiated from others in the market.
It was clear that a brand style needed to be created that emulated Curzon Consulting’s bold and distinctive nature, and company values.
The brand refresh culminated in a recognisable visual identity and striking new look that matched their position as a transformative and results-driven consultancy.
