To encourage a disruptive and creative thinking process amongst Liberty Global’s editorial and creative staff at their new Amsterdam office.
We designed a Matrix-inspired courier package to greet each staff member as they arrived at their new desks. Inside was a mobile phone, connected to a slave device, that sent text messages to their phones, instructing them where to go to receive the rest of their welcome pack; a diary and design book. The two books were wrapped in a special slipcase, also designed by HB. It was a fun concept which played on the disruption aspect by adopting the ‘anonymous’ theme, then a hot topic in the media. We successfully captured the spirit of disruptive creativity!