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As part of the first ever National Democracy Week (NDW), held between 2-6 July 2018, the Electoral Commission asked us to create a series of short, accessible videos, to help citizens understand democracy, and to help raise the EC’s profile.
Results
We created a series of engaging, animated illustrations, plus copy and voiceover, all with background music. We also produced a set of Welsh versions. Each video was entertaining and informative, with a new, original colour palette created from the client’s own brand colours, with no link to any political party. By understanding our client’s needs, we were able to develop effective and impactful public messaging.
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Animation
