Objective

To promote a collection of films curated for Halloween. The theme was the “Happy House of Horror”.

The 45 second trailer was to be broadcast on TV channels across multiple countries. The 15 second teasers were to appear as social media posts.

Objective

To promote a collection of films curated for Halloween. The theme was the “Happy House of Horror”.

The 45 second trailer was to be broadcast on TV channels across multiple countries. The 15 second teasers were to appear as social media posts.

Results

The scene is set in the bowels of a disused hospital. We leveraged stereotypical horror movie clichés of the female protagonist being chased, eerily watched and fleeing in terror. We introduced a villain, Dr Bonesaw – a zombie surgeon to heighten the tension – with a comic reveal at the end to surprise and delight the audience.

We created a campaign logo and territory specific end-boards for each of the countries.

11x

Countries

36x

Promo videos

Results

The scene is set in the bowels of a disused hospital. We leveraged stereotypical horror movie clichés of the female protagonist being chased, eerily watched and fleeing in terror. We introduced a villain, Dr Bonesaw – a zombie surgeon to heighten the tension – with a comic reveal at the end to surprise and delight the audience.

We created a campaign logo and territory specific end-boards for each of the countries.

11x

Countries

36x

Promo videos

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