Objective

We were asked to develop the creative branding for an awards ceremony that would shine a light on the growth and innovation of London’s business community. It had to celebrate the successes of companies proud to call London their home, as well as London businesses who have achieved notable international expansion.

Results

We created an overarching ‘hive’ concept to complement the ‘business ecosystem’ which, London & Partners have created to nurture talent in London’s business community. The ‘hive’ branding featured a confident neon based colour palette set against a strong rich black. The ‘hive’ branding was rolled out across collateral spanning print – including a premium invitation and awards brochure; digital – involving the event website, animation and social media assets; and production – such as lighting for networking stations, stage design and a live PowerPoint presentation used on the night.

Over 700 guests attended, including business founders, CEOs, entrepreneurs including Mayor of London, Sadiq Khan.

700x

Guests

11x

Awards

5.5K

Social interactions

350K

Social reach

Results

We created an overarching ‘hive’ concept to complement the ‘business ecosystem’ which, London & Partners have created to nurture talent in London’s business community. The ‘hive’ branding featured a confident neon based colour palette set against a strong rich black. The ‘hive’ branding was rolled out across collateral spanning print – including a premium invitation and awards brochure; digital – involving the event website, animation and social media assets; and production – such as lighting for networking stations, stage design and a live PowerPoint presentation used on the night.

Over 700 guests attended, including business founders, CEOs, entrepreneurs including Mayor of London, Sadiq Khan.

“It was a pleasure to work with the Hamilton-Brown team from start to finish for this high-profile event. The team immediately understood the brief, took the time to meet with key stakeholders and were able to produce creative branding that truly stood out.”

“It was a pleasure to work with the Hamilton-Brown team from start to finish for this high-profile event. The team immediately understood the brief, took the time to meet with key stakeholders and were able to produce creative branding that truly stood out.”

Jennifer Singh

Senior Marketing Manager, London & Partners

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