Objective
We were asked to develop the creative branding for an awards ceremony that would shine a light on the growth and innovation of London’s business community. It had to celebrate the successes of companies proud to call London their home, as well as London businesses who have achieved notable international expansion.
Results
We created an overarching ‘hive’ concept to complement the ‘business ecosystem’ which, London & Partners have created to nurture talent in London’s business community. The ‘hive’ branding featured a confident neon based colour palette set against a strong rich black. The ‘hive’ branding was rolled out across collateral spanning print – including a premium invitation and awards brochure; digital – involving the event website, animation and social media assets; and production – such as lighting for networking stations, stage design and a live PowerPoint presentation used on the night.
Over 700 guests attended, including business founders, CEOs, entrepreneurs including Mayor of London, Sadiq Khan.
700x
Guests
11x
Awards
5.5K
Social interactions
350K
Social reach
Results
We created an overarching ‘hive’ concept to complement the ‘business ecosystem’ which, London & Partners have created to nurture talent in London’s business community. The ‘hive’ branding featured a confident neon based colour palette set against a strong rich black. The ‘hive’ branding was rolled out across collateral spanning print – including a premium invitation and awards brochure; digital – involving the event website, animation and social media assets; and production – such as lighting for networking stations, stage design and a live PowerPoint presentation used on the night.
Over 700 guests attended, including business founders, CEOs, entrepreneurs including Mayor of London, Sadiq Khan.
