Mental Health Awareness:International Day of Happiness

Written by:
George Sexton – Creative Lead
Ben Gallagher – Creative Lead
Mike Westgate – Designer

Furthering our exploration of mental health themes as visual campaigns, we looked at International Day of Happiness. A global celebration to mark the United Nations International Day of Happiness.

March 20 has been established as the annual International Day of Happiness and all 193 United Nations member states have adopted a resolution calling for happiness to be given greater priority.

Our approach was a stylised typographic treatment designed to make you smile, alongside that, character illustrations taking part in physical activities have been used. Whether it be exercise or a bike ride, doing things simply for joy has been proven to lift mood and go some way to a happier lifestyle.

Our application of these visuals was focussed on stores promoting wellness literature and items that could be used in physical activity such as badges and t-shirts.

Let's make something wonderful