Mental Health Awareness:Singles Awareness Day

Written by:
George Sexton – Creative Lead
Ben Gallagher – Creative Lead
Mike Westgate – Designer

A full wide-ranging visual style was created to encompass all Mental Health Awareness campaigns outward facing of Hamilton-Brown.

This visual language has a real human centric feeling to it, with a strong illustrative style and hand drawn lettering, to better show the human emotion behind the campaign. Often faces are obscured or hidden to better highlight this.

The main focus of the campaign is people and at Hamilton-brown we’re not only acknowledging that mental health is important, we’re talking about it.

Contrary to popular misconceptions, Singles Awareness Day is not about self-pity but rather a chance to announce to the world that you are single and happy to be so.

Some who celebrate Singles Awareness Day just want to remind romantic couples that they don’t need to be in a relationship to celebrate life, and that the key to being happy is being able to be happy with yourself.

We chose to focus on bright colours and an element of movement to add pace and excitement to this campaign.

"Let's empower those who identify themselves as single"

Let's make something wonderful