TiG Data Intelligence Brand Identity

Written by:
The Hamilton-Brown Creative Team

Founded in 1999, TIG was initially named The Internet Group and has continued to evolve ever since. On the back of HB commissioning TIG to help us with our cloud transformation, they asked us to have a look at their brand and website.

We worked closely with their stakeholder committee headed by a marketing contractor and quickly discovered that the dynamics between the founders Des and George forms the company culture – they are proud to put their names behind their work, take pride in their home grown talent and development.

The TiG gradient backgrounds offer flexibility to scale as needed. They can be cropped into in order to communicate varying hierarchies of information.

We started with an analysis of their competition and ran a stakeholder workshop where we collaboratively laid the brand foundation collaboratively.

After the brand definition was set in stone, we produced a range of written positioning statements, and once the client had reviewed and tweaked their favourite, we moved on to the concept design stage.

"The dynamics between the founders Des and George forms the company culture"

Wanting to strengthen the strapline “With us, it’s personal” we introduced bold photography of the real people behind TiG.

To add to the identity toolkit, we produced a minimal icon set using a simplified flame shape, derived from the key USPs of the business.

Combined together with bold typography and confident messaging, the brand components work well across a range of media, including their website and a range of collateral.

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